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January 2025 Vol. 30-12
ROCKin’teriors Leads the Way with Style
Deep in the Research Triangle area in North Carolina is a not-so-undiscov- ered gem named ROCKin’teriors. The company, owned and operated by Laura Grandlienard, started back in 2008 when it was practically unheard of for a woman to be in the stone business at all, much less at the helm of a fabrication company.
Coming from a successful corporate back- ground, Laura had taken trips to Brazil and other countries on business, but she didn’t become truly interested in stone until she was building her own home. She was cap- tivated by the beauty of natural stone and knew she wanted it in her home. And that
by Sharon Koehler
Photos Courtesy ROCKin’teriors
was how she discovered a somewhat over- looked niche in her area: high-end, eco- friendly stone fabrication.
Then, to paraphrase a well-known quote: A dream was born! With a set of business skills equal to the task of opening and running a business, plus some support from family, Laura Grandlienard opened ROCKin’teriors. To further cement her place in the stone world, Laura herself has served on the accreditation committees of the NSI and the
ISFA, plus she has been involved in Women in Stone since its beginning.
ROCKin’teriors is the Research Triangle’s only female-owned, certified and eco- friendly natural stone showroom and fab- rication facility. Based in Raleigh, the company serves the Triangle region, which also includes Cary, Durham, Chapel Hill and other North Carolina communities. They service high-end, whole home, and large commercial projects such as airports
Offices of Preston Development. This large-scale project involved exterior cladding and interior design elements, including wall cladding, and a curved reception desk in the lobby, other stone accents.
and large office spaces, including but not limited to interior and exterior wall cladding, flooring, ceilings and infinity pools.
They service their wide variety of clients by offering a diversified assortment of natu- ral stone, semi-precious material, ultra-com- pact surfaces, sintered stone and quartz. Their clients also receive an educational, immersive experience in their 2,300 square foot, purpose-built showroom and confer- ence center, staffed by designers and other cross-trained staff.
Laura elaborated on the customer educa- tion process at ROCKin’teriors. “We offer consultations where we discuss the proper- ties and benefits of different stones, guiding clients through the selection and installation process to ensure they make informed deci- sions. We also host various industry events to pull local industry partners together to talk about trends and the future of the indus- try. We host an annual ‘Raleigh Technical Summit’ each year with CaraGreen, an industry partner.”
Laura further explained: “Our busi- ness model focuses on delivering high- end, luxury stonework backed by a skilled team and state-of-the-art machinery.
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