Stephen Alberts

Countertop Marketing Co.

When a homeowner wants to redo their countertops, what do they do? They go straight to Google and start searching for granite countertops, quartz countertops, countertops near me, and many other terms. Then they will either jump on a few sites and start looking around or they will start reading reviews. 

But what pages on your site are the most important? Which ones will get you the most leads? We have the data from all the shops we work with so I will break it down for you. You can’t make this data up! We work with 50+ shops and have a ton of data to review on what’s working/what isn’t. I suggest you make sure your website has each of these pages and then start improving them.

Create an effective online presence


Homepage

Your homepage is the most important page on your website! Think of it as your portal. Most people will come through on your homepage. You want to have all the important pieces on this page, including the types of material you offer, reviews, a little blurb about your company, any deals you are promoting, project pictures, and really, anything that someone will want to consume if they only went to this page!


About Page

An About page is essential for countertop shops because it adds a personal touch to your business. It’s where potential customers get to know the faces behind the countertops, establishing a connection. Moreover, it’s your chance to showcase your expertise, years of experience, and unwavering commitment to top-notch quality, building trust and credibility in the eyes of your visitors. Plus, your About page lets you share your unique shop story, setting you apart in a competitive market and leaving a lasting impression on those who visit your site.


Granite and Quartz Pages

Most people will visit your granite and quartz page the most. Make sure to showcase material on these pages. You don’t need your full inventory, but it’s good to have a sample size of stone they can browse through. It should be mobile friendly and very easy to navigate. 


Live Inventory Page

A Live Inventory page on your countertop shop’s website is a real asset. It lets customers see what’s available right now, helping them make decisions on the spot. It’s like having an open conversation with them, offering convenience and building trust by showing your stock in real-time. 


Sink Page

Having a Sink page on your countertop shop’s website is important because it helps customers choose the right sink to go with their countertop. It makes their kitchen or bathroom project easier and more attractive. Plus, it shows that your shop offers everything they need, making them feel more confident in choosing your products.


Gallery Page

A Gallery page on your countertop shop’s website is a must-have because it lets potential customers see the beautiful work you’ve done. It’s a visual showcase of your craftsmanship, making it easier for them to imagine how their own countertops could look. This page not only highlights your skills but also builds trust, giving customers the confidence to choose your shop for their projects.


FAQ Page

An FAQ page on your countertop shop’s website is a handy tool to have because it answers common questions that customers might have. It’s like having a friendly chat with them, providing quick and clear information about your products and services. This page not only saves them time but also shows that you’re attentive to their needs, making them more likely to consider your shop for their countertop projects.


City Page

A dedicated City page on your countertop shop’s website can work wonders for attracting local SEO traffic. By optimizing it with relevant keywords and local information, you improve your shop’s visibility in local search results, making it easier for nearby customers to find you and potentially become valuable leads.


Contact Us Page

A Contact page on your countertop shop’s website is like a direct line of communication between you and your customers. It’s a simple but crucial way for them to get in touch with you, whether they have questions or are ready to discuss a project. This page not only makes it easy for them to connect with you but also shows that you’re accessible and ready to assist, which can go a long way in building trust and attracting potential customers to your shop.

Create these pages on your shop's website to get more leads


These essential website pages are the foundation for attracting valuable project leads to your countertop shop. Your Homepage is your digital storefront, offering visitors a comprehensive overview of your offerings. The About page adds a personal touch, while granite and quartz pages ensure easy navigation. A Live Inventory page builds trust with real-time updates, and a Sink page can simplify project choices. The Gallery page showcases your craftsmanship, FAQs save time, and City pages enhance local visibility. Finally, the Contact page signals accessibility and trustworthiness. Together, these pages create an effective online presence, increasing your chances of gaining valuable project leads for your countertop shop.


Stephen Alberts is the owner of the Countertop Marketing Co and STONE ENGAGE. They specialize in helping countertop companies grow the retail side of their business outside of word-of-mouth and referrals. They also offer software to help you engage more with customers and close more countertop projects. To learn more visit countertopmarketingco.com or stonengage.com .
You can also email Stephen at steve@countertopmarketingco.com.