Participants enrolling in the Viper Nation program get a free T-shirt and access to exclusive offers.

Participants enrolling in the Viper Nation program get a free T-shirt and access to exclusive offers.

Viper Nation is a new text sales club for fabrication shop employees that offers exclusive pricing on tools, supplies and wearable merchandise. 

“Viper Nation will reach employees who may not have access to email throughout the day with product discounts and wearables,” says Jeff Dykstra, Braxton-Bragg vice president of sales and marketing. “Emailed product information many times does not get to the employee who makes the purchasing decisions because they are in the shop, with little email access. We want to make sure these employees are in the loop, and then some.”

At sign-up, Viper Nation members receive a free T-shirt and then receive a few texts per month on exclusive CNC and tooling discounts, as well as clothing deals.

Those wanting to be in Viper Nation should text the word Viper to 31996 to enroll. They should respond “yes” at the prompt and fill out the form provided. Braxton-Bragg is also offering a Spanish version of Viper Nation. Text the word Vibora to 31996, and communication is in Spanish.

“We are excited to expand our Braxton-Bragg customer base by reaching some new and valued members of the fabricator community and feel that Viper Nation will help us achieve this in a fun and informative way,” adds Dykstra. 


Since its beginning in 1995, Braxton-Bragg’s philosophy has been to offer the best customer service and the best value for the money. This is accomplished by providing quality tile, stone and concrete tooling and supplies at the best prices and best in-stock availability. For more info, visit braxton-bragg.com and facebook.com/braxtonbraggllc.