Marmomac 2018: Dialogue Between Water and Stone
Water will be the element animating The Italian Stone Theatre, the hall dedicated to excellence in the Italian natural stone field, to be featured again in Verona at Marmomac 2018, the international natural stone exhibition (September 26-29, 2018).
The most important trade show in this sector– which last year set yet another attendance record with 1,650 exhibitors (64 percent were international, from 56 foreign countries) and 68,000 trade visitors from 147 countries - presents this new exhibition concept in Hall 1, once again curated by designer Raffello Galiotto and architect Vincenzo Pavan.
The theme for the 2018 edition trade show will be Water, with natural stone materials to be featured in the creation of furnishings, products, accessories and architectural elements.
Water, with its fluid nature, will inspire a wealth of aesthetic-perceptive aspects in dialogue with the solidity of natural stone as the primary theme for the Theatre.
The Italian Stone Theatre will host five exhibitions: two for product design, one with an architectural focus, one with an artistic identity and the Ristorante d’Autore (which has quickly become the not-to-be-missed gourmet event during the show), as well as the Forum Area and the bar corner.
The scheduled exhibitions are:
Liquid, Solid: Stone – This exhibition seeks to promote new ideas for wellness environments through the creativity of highly-talented designers – teamed up with companies – to give life to prototypes for furniture and accessories for bathrooms, saunas, thermal baths and spas.
Architecture for Water: companies will collaborate with prestigious architects to develop projects around the themes of cladding facades and reflective architectural elements in the large liquid spaces of Hall 1.
Brand+Stone: this exhibition will involve high-end furniture brands interested in developing concepts and prototypes for inclusion in their collections through collaboration with companies supplying stone materials, stone processors and processing machinery suppliers to create works of design and for interiors.
Art-Ways: spaces dedicated to water in the Hall will also be enhanced by art itineraries involving works by international artists with experience in the numerical processing of natural stone, in collaboration with machinery manufacturers.
Ristorante d’Autore: in adopting the “pavilion” concept, the project implemented by ADI Veneto and the Trentino Alto Adige Delegation highlights water as a natural element to celebrate all its different aspects - shape, colour, sound and movement – through an interpretation that will help to create the objects furnishing the restaurant, welcoming guests with the movement and sensations of a flowing stream.
A prestigious stage in terms of its centrality and visibility at Marmomac, The Italian Stone Theatre is dedicated to Italian exhibitors keen to try their hand at creating theme-based works in collaboration with international architects and designers such as Paolo Ulian, Ludovica Roberto Palomba, Craig Copeland, Setsu & Shinobu Ito, Massimo Iosa Ghini, Marco Piva, Kengo Kuma, Patricia Urquiola and Benedetta Tagliabue.
Two sectors are involved: stone processing companies and companies producing machinery and technologies – combined into a single exhibition context. All companies are matched with designers and architects who will stimulate relational opportunities and the ability to transform specially-designed projects into artifacts and prototypes.
The 2018 edition of Marmomac is once again being developed thanks to the contribution of the Italian Ministry for Economic Development and in collaboration with the ICE Trade Agency and Confindustria Marmomacchine through the Special Made in Italy promotional plan, which provides funding for activities focusing on incoming foreign trade professionals (350 companies attended last year, from 58 countries), as well as for the fourth edition of the International Stone Summit, the world conference dedicated to natural stone, attended by the most prominent international marble associations, including NSI.
For more information, visit www.marmomacc.com/en .