Celebrate March 6 National Oreo Day
In 1890, a group of eight large New York City bakeries combined to form the New York Biscuit Company and built a giant six-story factory in West Chelsea. Eight years later, they merged with their competitor, Chicago’s American Biscuit and Manufacturing to form an even larger conglomerate – the National Biscuit Company, but the factory and headquarters remained in Chelsea. In 1901, the National Biscuit Company put their abbreviated company name on a box of wafers for the first time – Nabisco. Soon, Nabisco became the company’s official name.
On April 2, 1912, the National Biscuit Company announced to their sales team that they were introducing three “highest class biscuits,” in a grouping they called the “Trio.” Two of the cookies, the Mother Goose Biscuit and Veronese Biscuit, didn’t sell particularly well and quickly disappeared from the shelves. The third, the Oreo Biscuit, flew off the shelves.
“Two beautifully embossed chocolate-flavored wafers with a rich cream filling,” the Oreo Biscuit was sold in a yellow tin with a glass cover for approximately 30 cents a pound (about $7.13 today). While it went national in April, it was just a month before that the National Biscuit Company first registered the product with the US Patent and Trademark Office (registration number 0093009). It is commonly stated the given date of registration was March 6th, which is why that is National Oreo Day.
In fact, registration was actually filed on March 14, 1912. So, why not split the difference – just to be sure?
National Oreo Week, March 6th through March 14th, sounds like a good excuse to enjoy more Oreos. We suggest you include a glass of milk daily, to celebrate properly.