Creating a Customer-Centric Company
Jessica Sherwood
Omni Cubed Customer Service Manager
Above: Stephen Santana, Customer Service Representative |
Above and below: Omni Cubed products are engineered, machined, and assembled in the U.S.A., and built, tested and inspected for quality before shipping. |
It’s no secret that countertops are a hefty investment, particularly those made of natural and engineered stone.
Even the most basic options still cost a pretty penny.
It is important to remember that your customers have a lot of options for sourcing the fabrication and installation of their countertops, so it is imperative that you and your crew deliver A+ service, 100% of the time.
According to Forbes.com, customers place such a high value on quality of service that even in a price-conscious market, excellent customer service trumps sticker shock.
Many people are willing to pay a little more for the same product, if they know they will have a better buying experience.
Here are four simple ways to show your customers that you care:
1) Be responsive.
Reply to all inquiries as promptly as possible—even if it’s just to say, “I’ll get back to you shortly…” Acknowledgment is key.
2) Educate and empower.
Educate the customer on industry terms, provide a few practical solutions for each situation, and then let them decide what the best option is for their needs, style, budget, etc.
3) Be accessible.
Stay up-to-date with communication trends. Make yourself available to your customer via their preferred channel of communication—whether it’s email, office phone, mobile phone, or text message.
4) Show gratitude.
Send a thank you card, text, or email—something simple to let them know you appreciate that, despite having several other options for their granite and marble needs, they chose to give their business to you.
By creating a customer-centric experience, you will not only outshine your competition, you’ll leave a lasting impression that your clients will want to share with others.
Word-of-mouth advertising is invaluable, and with the increasing popularity of consumer review and referral websites such as Yelp! and Angie’s List, that word is traveling farther, wider, and faster than ever. Remember, delivering high-quality service is just as important as delivering high-quality products.
We strive to incorporate this school of thought into everything we do at Omni Cubed.
From engineering and machining, to assembly and logistics, to parts and service—we want the people who use our tools to know that we care about their safety and success.
Quality, options, and support are all part and parcel with every tool we produce.
We know you have a lot of options for stone tooling, so we truly thank you for choosing ours.
We welcome and encourage your questions, suggestions, and feedback at any time regarding our tools and service.
To contact us, or for more information about our products, please visit omnicubed.com. To purchase Omni Cubed products, visit our authorized distributor Braxton-Bragg at www.braxton-bragg.com.