Spotlight on Broadway. Photo by leeleffler. Used by permission. All rights reserved.More than 330,000 pedestrians will walk by Creative Edge Master Shop’s map of the Broadway theater each day after the Times Square transformation in New York City is complete.           

Spotlight on Broadway. Photo by leeleffler. Used by permission. All rights reserved.Called “Spotlight on BroadwaySM,” this new installation will indicate the location of each Broadway theater in metal and granite. These pieces were programmed and fabricated at Creative Edge Master Shop’s facility in Iowa.

The most famous bow-tie-shaped square in the world, Times Square is a magnet for tourists from around the globe. Times Square is at the intersection of Broadway and 7th Avenue, from West 42nd to West 47th Avenues.

It was renamed from Longacre Square in 1904 after the New York Times headquarters moved to One Times Square.

Every year on New Year’s Eve, the dropping of the ball down a flagpole at One Times Square tower at midnight is watched by 1 million people, and by 1 billion television viewers.

All of Times Square is being renovated to improve the flow of pedestrian traffic. The new Broadway theater map will be placed between the Father Duffy Monument and the statue of George M. Cohan on Duffy Square.

Creative Edge Master Shop Inc. is the most experienced – and largest – independent waterjet fabrication and design company in the US.  

For more information and a slideshow of this project ,visit  the website  SpotlightOnBroadway.com or visit the Creative Edge website at www.cec-waterjet.com.