A picture is worth a thousand words, according to the old saying. Braxton-Bragg is now showing that an animated video is worth thousands more.
The I-Brace, a new invention by InnoTops, is a simple device for strengthening cantilevered stone countertops. It is installed into the base cabinet and replaces costly and bulky corbels. With only the addition of screws and a short scrap of 2x4, the I-Brace is one of those inventions which will cause many fabricators to think, "Now, why didn't I think of that?"
The I-Brace seemed to be the perfect product to introduce a line of animated instructional videos to the website. "Watching a live video of a fabricator installing the I-Brace just wouldn't be the same," said Art Director Larry Hood. "The lighting would be difficult, and often hands and tools block the action. You often end up with ambiguous footage, leaving the viewer confused." The animated video gets around this by showing the product, necessary equipment and procedure clearly, without the fabricator getting in the way. It demonstrates the supplies needed, and every step in the process of installing the I-Brace. When the video finishes, the fabricator can honestly say, "I can do this - no problem!"
Rich Hassert, CEO of Braxton-Bragg, has announced that this is only the beginning of many animated instructional videos; these will be created to demonstrate great new products, as well as some old favorites, with clarity and style. "In the near future, several Braxton-Bragg feature products will have animated videos to show how they work, or how they are installed. Animated videos are what's in store for our website."
Braxton-Bragg offers a full range of fabrication tooling and installation accessories including sinks, installation hardware, and every tool and piece of equipment needed to run a professional stone, tile, and polished concrete shop. For more information about BraxtonBragg and its publications and products, visit the website
www.braxton-bragg.com
or contact them toll-free at 800-575-4401 for current and back issues.
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