Page 32 - Demo

32 | September 2022
Colonial Marble and Granite: A Case Study
Slippery Rock Gazette
A design and lead form is generated when a poten- tial customer is led through the online design and quote process. Colonial marble and Granite has seen an online conversion rate of over 30% from these online encounters.
Unhappy Meal
ANunnamed traveler is not loving it after having to pay a $1,874 fine for bringing undeclared McDonald’s food with him on
a flight to Australia.
Australia has introduced new biosecurity rules after an Indonesian foot-and-mouth disease outbreak spread to the tourist hub island of Bali.
The passenger brought two sausage and egg McMuffins and a ham croissant onboard with him for his flight from Indonesia into Australia‘s Darwin Airport in the north of the country closest to Indonesia last week. A trained detection dog uncovered his deception and revealed his illicit snacks.
In a statement, Australian Minister for Agriculture, Fisheries and Forestry Murray Watt wrote that “This will be the most expensive Maccas meal this passenger ever has, this fine is twice the cost of an airfare to Bali, but I have no sympathy for people who choose to disobey Australia‘s strict biosecurity measures.”
While Indonesia’s foot-and- mouth disease outbreak poses no risk to humans, it does jeopardize Australia‘s lucra- tive livestock industries.
In early July, Fiona Simson, president of Australia‘s National Farmers’ Federation, told CNN that “The impacts on farmers if foot and mouth gets in are too gut-wrenching to even contemplate. But it’s not just about farmers. Wiping $80 billion off Australia‘s GDP would be an economic disaster for everyone.”
To prevent such an outbreak, Australia‘s new government announced biosecurity mea- sures, including detection dogs and sanitation foot mats at airports, last month.
Unstaffed, self-run Kiosks can also be installed in pub- lic spaces, and according to Nikos Papadopoulos they result in a surprising number of sales conversions.
Continued from page 3
SRG: Could Quote Coun- tertops be used as an online selling tool to make a final purchase?
Nikos: If the customer knows what they want and the tool is able to capture the entire interaction, and they have made all their se- lections, we would have to do very little to no selling effort. The technology it- self would do all the work, and we could just sit back and schedule the job. Then you would have this online source of revenue which could be a part of your reg- ular revenue cycle, and you got it right from the tool – the tool did all the work. It could be the most focused employee you’ve got!
SRG: Nikos, do you have any additional thoughts on how Quote Countertops has improved your business and your customer interac- tions?
Nikos: I just think having a tool that allows for engage- ment in a very complicated interaction and has made it into a simple process has been one of the greatest benefits for us on the retail side, because a large por- tion of our business is retail driven. For any business out there that is retail-driv- en, I think they would be making a mistake to not utilize a tool like this, be- cause there’s no downside, there are only benefits that come with it.
And for any business that really wanted to get out there, take what they feel is a risk, like to make an in- vestment on paid advertise- ment – You have a tool that really compliments that effort, that increases the probability of conversion right off the bat, for such a minimal cost. It really just aligns with everything that I wanted it to do, and the technology has surpassed any expectations that I had. So, the Enterprise package has been just phenomenal for us.
Our thanks to Nikos, San- dra, Frank and Steven for sharing their experience with Quote Countertops.
For more information visit www.colonialmarble. net and www.quotecounter- tops.com .
These two residential samples show projects introduced though a Quote Countertops online interaction and completed through consultation in the showroom with the customer. Above: This project uses two complimentary types of marble. The two-sided, mitered 3cm waterfall island and eased-edge perimeter uses 3cm Statuary Arabesque marble, while the fireplace (in back- ground) uses Calacatta Black Supreme.
“We cannot solve our problems with the same thinking we used to
create them.”
— Albert Einstein
Kitchen material, perimeter: Blue Fantasy marble with eased edges. Kitchen island: Blue Fantasy marble, leathered, with eased two-sided waterfall.