Page 7 - Demo

Slippery Rock Gazette
October 2024 | 7
Take Action with Benchmarking
Continuedfrom page6
5. Develop an Action Plan for Strategic Improvement
Create a detailed action plan to address weaknesses and leverage strengths based on your analysis. This could involve revising your marketing strat- egies, optimizing budget allocations, or enhancing customer engagement tactics.
Assign responsibilities and set time- lines for each initiative. Ensure every team member knows their role in exe- cuting the plan.
6. Implement Changes and Monitor Results
Implement the improvements based on your action plan. Monitor these changes closely using the same KPIs you’ve established. Regularly review the impact of these changes. Are you moving closer to your benchmarks? What has changed? What needs more work? Benchmarking lets you see all of that.
7. Iterate and Adapt
Benchmarking is not a one-time process. Industry standards and competitor tactics evolve with time, and so should your strategies. Schedule regular benchmarking reviews (quarterly or biannually) to update your data and refine your
strategybasedonnewinsights.Always be on the lookout for changes.
Start Taking Data-Driven, Actionable Steps for Your Stone Business Today
Now is the time to transition from guesswork to precision, from reac- tive strategies to proactive success. Join our benchmarking group today to gain access to essential industry data that can improve your marketing strategy. Milia Marketing created the first-to-market benchmarking platform for the stone industry to benchmark your marketing efforts.
By joining our benchmarking group, you’ll gain insights into Conversions, Bounce Rate, Average Session Duration, Sessions, User Engagement, Total Users, All Conversions, Amount Spent, Authority Score, Average Position, Avg. CPC, Conversion Rate, Conversions, Cost, CTR, CTR (Link Click-Through Rate), Form Submissions, Keywords in TOP 10, Site Audit Score, Keywords in TOP 20 and Domain Rank, and so much more.
Ready to boost your marketing but not sure where to start? Let us help you! Send us a message today via https://miliamar- keting.com/stone/ and we’ll place you ahead of the competition.
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Jeremy Sax
Continued from page 4
During his impressive 18-year ten- ure at Dal-Tile, Sax served in eight dif- ferent roles, overseeing various business operations in both the Commercial and Residential channels. He further expanded his industry expertise at Interceramic as the Director of Sales, where he managed sales across all company-owned branches. His leadership continued as the Vice President of Sales for GlobalFair, Inc., a construc- tion technology and sales startup, where he spearheaded significant business expansion and enhanced the company’s market pres- ence throughout North America.
Most recently, Sax held the position of Vice President of Sales & Marketing for The Aldinger Company at Incline Equity Partners. His experience in the global con- struction industry, combined with his back- ground in private equity, has equipped him with a unique perspective that will greatly benefit NTCA.
As the new Deputy Director of NTCA, Sax will play a crucial role in supporting the association’s objectives to enhance industry standards, foster professional growth, and advocate for the tile contract- ing community. His proven track record in managing complex projects and driving strategic initiatives aligns perfectly with NTCA’s mission of innovation and excel- lence in the tile industry.
“We are thrilled to have a proven indus- try leader like Jeremy Sax join the NTCA team,” said Bart Bettiga Executive Director of NTCA. “Jeremy has a strong back- ground in sales and business management, as well as strategic planning and fundrais- ing. Jeremy also is committed to the mis- sion of the NTCA and its role in promoting proper installation of tile and stone. He joins our team ready to form a strong per- sonal legacy and is excited to help NTCA expand its outreach and meet our lofty goals.”
Sax’s appointment is effective immedi- ately. He will be working closely with the NTCA team to ensure the continued suc- cess and growth of the association and its members.
Established in 1947, the National Tile Contractors Association (NTCA) is a non- profit trade association dedicated to the professional installation of ceramic tile and natural stone. It is widely recognized as the largest and most respected tile con- tractors’ association in the world. For those seeking to improve their tile business, NTCA provides unparalleled educational experiences, supportive peer interaction, unique cost-savings programs, and a com- mitment to help develop the skills needed to improve your work, recruit, train, and manage your employees, and ultimately, make your business more profitable. Find out more at www.tile-assn.com.