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Featured in this Issue October 2024
SLIPPERY ROCK GAZETTE ® The Voice of the Stone Fabricator
Fabrication in Paradise, by Peter Marcucci ..................................................................................................................... Begins on 1 Training, Safety and Education
Industry Calendar of Events and Training: October to November 2024 .................................................................................... 5 Stop Guessing On Your Marketing Efforts: Take Action with Benchmarking, by Anthony Milia ................... Begins on 6 HowCountertopShopsCanUseGoogleAdstoGenerateMoreLeads,byStephenAlberts........................................... 8 Troubleshooting Made Easy: Four Steps to Improve Production Efficiency, by Tim Saddoris ............................................ 9 Finding Growth Opportunities in an Uncertain Economy, by Ed Young .................................................................................. 10 The Link Between Customer Satisfaction and Employee Satisfaction, by Darlene Compagna ......................................... 13 Are Your Employees in Flow? by Ed Montgomery ......................................................................................................................... 14
Industry Topics, Tips and Featured Columns
The Stone Detective in The Case of the Flaky Travertine, by Frederick M. Hueston .......................................................... 12 ISFA and Worktop Fabricators Federation Announce Strategic Training and Advocacy Partnership ........ Begins on 12 Not All Social Media is Created Equal! by Sharon Koehler ........................................................................................................ 15 Stone Restoration and Maintenance Corner – Handling New and Difficult to Polish Stones, by Bob Murrell ...... Begins on 17 How to Lose Your Mind in Five Easy Steps, by Sam Venable ...................................................................................................... 22
Industry News
ALL IN FOR NATURAL STONE Online Poker Tournament Announced ................................................................................. 4 NTCA Welcomes Jeremy Sax as Deputy Director ...................................................................................................... Begins on 4 BBIndustriesAnnouncesUtahDistributionFacilityOpenHouse.............................................................................................. 5 ArizonaTileAnnouncesNewAgglomerateMarbleProducts ...............................................................................Beginson14 CaraGreen Unveils GEOS Dustin – A Coastal-Inspired Sustainable Surface .......................................................................... 16
Marketplace .............................................................................................................................................................. 20 Classified Ads ............................................................................................................................................................ 21
Contributors & Staff
Rick Stimac .......................................................................................................................................... Publisher Larry M. Hood .................................................................................................. Editor and Design Director G. William Brown................................................................................................................. Graphic Designer Stephen Alberts ......................................................................................................... Countertop Marketing Mark Anderson ......................................................................................................... Department of Humor Darlene Compagna ............................................................................................................... Direct Opinions Frederick M. Hueston .................................................................................. Stone Forensics Investigations Sharon Koehler .................................................................................................... Stone Industry Consultant Rufus B. Leakin ........................................................................................................ Guru of Urban Folklore Peter Marcucci ................................................................................................................ Special Contributor Anthony Milia ........................................................................................................................... Milia Marketing Bob Murrell ............................................................................................................... Restoration Consultant Ed Montgomery ......................................................................................................... Synchronous Solutions Tim Saddoris .................................................................................................................................. Grand Onyx Ed Young..............................................................................................................Fabricator’s Business Coach Sam Venable.................................................................................................................... Department of Irony
Read our online edition at www.slipperyrockgazette.net. Use the Classified drop-down menu to browse ads and to place a classified ad, and the article links to view stories in the current issue. Send advertising inquiries to LHood@ slipperyrockgazette.net , and comments c/o [email protected] . Subscription requests, a classified ad submission form, current and archived back issues and articles are available online at www.slipperyrockgazette.net .
Announcing the ALL IN FOR NATURAL STONE POKER TOURNAMENT, to benefit the Natural Stone Foundation and the Gary Sinise Foundation.
Who’s the best poker player in the Stone and Tile industry? Will it be an installer, fabricator, quar- rier, or dealer? Maybe an architect or contractor? We’ll find out on November 14, when an on-line tour- nament to benefit the Natural Stone Industry will be held to crown the top players, world-wide.
Players will compete for valuable
The National Tile Contractors Association (NTCA) is proud to announce the appointment of Jeremy Sax as the new Deputy Director. With over 26 years of extensive experience in the tile industry, Sax brings a wealth of knowledge and strategic expertise to the organization.
Jeremy Sax began his career in the tile industry in 1998 as the Director of Domestic Sales for Tamiami Tile in Miami, Florida. Since then, he has held significant leadership positions across various sectors, including manufacturing, distribution, and pri- vate equity. Sax’s career trajectory is
prizes, enjoy some great cama- raderie in Zoom Rooms, and try their best to make the final table in an all-out race to be the best in the business.
Companies can sponsor their best players, invite their clients and host on-line parties to enter- tain employees and friends.
Save the date and contact all. [email protected] for information about sponsorship opportunities and for tournament information and registration. Limited sponsorship opportuni- ties are now open.
Jeremy Sax, NTCA Deputy Director
marked by his remarkable ability to scale businesses, drive organi- zational growth, and engage with stakeholders effectively.
Please turn to page 7
ALL IN FOR NATURAL STONE Online Poker Tournament
Announced
NTCA Welcomes Jeremy Sax as Deputy Director