Page 14 - Demo

14 | November 2023
Slippery Rock Gazette
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Training & Education
Mastering Lead Generation Continued from page 8
6. Online Advertising
Consider using online advertis- ing methods such as Google Ads and Facebook Ads. These platforms allow you to target specific demographics and keywords, ensuring that your advertise- ments reach potential customers who are actively looking for countertop solu- tions. With targeted advertising, you can maximize your budget by reaching those most likely to convert into leads and customers.
7. Networking and Partnerships
Forge partnerships with builders, inte- rior designers, and contractors. These collaborations can lead to referrals and mutually beneficial relationships that help you generate leads. Building a network within your industry can open doors to a steady stream of potential leads from those who trust and recommend your services.
The competition is brutal out there. A well-crafted lead generation strategy is crucial for success. By optimizing your website, creating valuable content, engag- ing with your audience on social media, and using various lead-generation tactics, you can attract and convert potential homeowners into satisfied and loyal clients.
Keep adapting and refining your strat- egy to stay ahead in this dynamic industry. With dedication and the right approach, your countertop shop can thrive and grow. This will help you get through the ups and downs in the market.
Stephen Alberts is the owner of the Countertop Marketing Co and STONE ENGAGE. They specialize in helping countertop companies grow the retail side of their business outside of word-of-mouth and referrals. They also offer software to help you engage more with customers and close more countertop projects. To learn more visit countertopmarketingco.com/ or stonengage.com/. You can also email Stephen at steve@countertopmarketingco. com.
MILE®stone Hosts Gauged
Porcelain Instal- lation Training
MILE®stone continued its MILE®stone Academy Essential Gauged Porcelain Installation Training events with the fourth event held in September, 2023.
The 3-day course was held in the Florim USA training area in a dedicated 5,000-square-foot space in the manu- facturer’s factory located in Clarksville, Tennessee, equipped with the latest fab- rication tools and materials. The class featured hands-on techniques taught by experts. Certified Installers and/or Licensed Contractors, interested in expand- ing their expertise to include gauged por- celain, were taught how to prepare, cut and install 48x110-inch gauged porcelain tiles using mocked-up shower stall settings.
MILE®stone created the Academy to support its distribution network while also educating tile installers about gauged por- celain tile. Distributor customers were invited to reach out to Certified Installers and/or Licensed Contractors they have relationships with, to attend the course without a fee.
Attendees appreciated that MILE®stone is ‘dedicated to educating the labor force’. As one participant relayed, “any company that will provide training for their material shows that they take pride in the finished product as well as the production.”
After learning the skills to handle and install gauged porcelain tiles, and practic- ing during the length of the event, installers took a written exam to receive certification. The written exam featured questions on ANSI standards as well as the techniques they were taught.
Please turn to page 16