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Slippery Rock Gazette
August 2024 | 5
How Do You Compare?
Prove Your Quality & Safety Practices are Best in Class
Only the finest companies in the industry can meet all of the qualifications necessary to earn Natural Stone Institute Accreditation. Differentiate yourself from the competition. Prove to design teams and consumers that your fabrication and installation methods are best in class and that safety is a top priority.
Get started by watching our accreditation webinars.
naturalstoneinstitute.org/accreditation
Project completed by Carnevale & Lohr, Natural Stone Institute Accredited since 2014.
Industry Calendar of Events
August 2024
BACA Systems: Digital Fabrication Seminar
When: Thursday, August 15 – 9:00 A.M. to 3:00 P.M. (ET) Where: Accent Countertops, Murray, MA; More info TBA
NSI: Reducing Embodied Carbon with Natural Stone When: Thursday, August 22 – 11:00 A.M. to 12:00 P.M. (ET) Where: Online
Visit naturalstoneinstitute.org/calendar for more information.
NSI: Utah Study Tour – Know Your Business
When: Sunday, August 25 through Wed. August 28 9:00 A.M. to 3:00 P.M. (ET) Where: Salt Lake City Area, TBA
Visit naturalstoneinstitute.org/calendar for more information.
NTCA: Tile Design Trends and Installation Regional Seminars
When: August 8, 3:00 P.M. to 5:00 P.M.
Where: Louisville Tile, 13200 10th Avenue N, Suite D, Minneapolis, MN 55441
When: August 15, 3:00 P.M. to 5:00 P.M.
Where: Louisville Tile, 650 Melrose Avenue, Nashville, TN 37203 Visit NTCAtraining.com to register and for more information.
September 2024
ISFA: 2-Day Fabricator Forum
When: Wednesday September 11. 8:00 A.M. to Thursday, Sept 12, 5:00 P.M. (CDT) Where: St. Louis, Missouri
Visit isfanow.org/calendar for more information.
NSI: Ohio Stone Summit
When: Thursday September 19, 9a.m. –3p.m. ET
Where: MSI, 6399 Broughton Ave, Columbus, Ohio 43213 Visit naturalstoneinstitute.org/calendar for more information.
Marmomac 2024
When: Tuesday September 24 to Friday Sept. 27, 2024
Where: Verona, Italy; See www.marmomac.com for more information.
Website Versus Landing Page
Understanding the Difference and Strategic Uses
enhance your digital marketing efforts, improve user experience, and achieve your business goals more effectively.
In this article we will talk about the dif- ferences between the two, when to use it and how landing pages convert more than websites.
Let’s dig in!
What is a Website?
A website is a collection of intercon- nected web pages that exist under a sin- gle domain name. It is designed to provide comprehensive information about a busi- ness, organization, or individual, offering a wide range of content and resources.
Five Key Features of a Website
1. Multi-Page Structure: Websites typi- cally consist of multiple pages, including a homepage, about page, contact page, product or service pages, blog, and more. 2. Navigation Menu: Websites have a navigation menu that allows users to move between different pages and sections easily.
3. Broad Content: Websites provide detailed information about various aspects of a business, from its history and mission to its products, services, and blog content.
4. SEO Optimization: Websites are often optimized for search engines to attract organic traffic. This includes on-page SEO, technical SEO, and content market- ing strategies.
5. User Engagement: Websites may include features like user accounts, com- ment sections, forums, and social media integration to engage visitors.
Strategic Uses of a Website
• Brand Establishment: A website helps establish a brand’s identity and credibil- ity. It serves as the digital face of a busi- ness and provides a central hub for all online activities.
•Information Hub: It acts as a hub of information where potential customers can learn everything they need to know about your business.
Please turn to page 11
Understanding the difference between a landing page and a website can significantly benefit your business. Do you know the differ- ence? If not, that’s OK! After you read this, you will know it all!
The terms “website” and “landing page” are often used interchangeably. Kind of like granite and quartz.
However, they serve distinct purposes and impact your overall marketing strategy differently.
Website: Your website serves as the foundation of your online presence,
Alyssa McKenna
North Star Productions
providing comprehensive information and engaging content to build trust and credibility.
Landing page: A landing page is a tar- geted tool designed to convert visitors into leads or customers through focused con- tent and clear calls to action.
By understanding the differences between websites and landing pages and strategi- cally using each to their strengths, you can