Page 11 - Demo

Slippery Rock Gazette
August 2024 | 11
Website Vs. Landing Page
Continued from page 5
• SEO and Content Marketing: A well- optimized website can attract organic traffic from search engines, helping to generate leads and increase visibility.
• Customer Support: Websites can offer features like FAQs, live chat, and support tickets.
What is a Landing Page?
A landing page, on the other hand, is a standalone web page created specifically for a marketing or advertising campaign. Its primary purpose is to convert visitors into leads or customers by encouraging them to take a specific action.
Having multiple offers on a single land- ing page can decrease conversions by up to 266%. It’s better to focus on one clear offer per page to avoid confusing visitors. – Source: GrowthMarketingPro.com
Five Key Features of an Effective Landing Page
1. Single-Page Focus: Landing pages are single-page sites that focus on a sin- gle objective, such as capturing leads or driving sales.
2. Targeted Content: The content on a landing page is highly targeted to a specific audience or campaign, with a clear and concise message.
3. Call to Action (CTA): Landing pages prominently feature a call to action, such as “Sign Up Now,” “Download the Guide,” or “Buy Now.”
4. Minimal Navigation: To keep visitors focused on the desired action, landing pages usually have minimal or no navigation links that could lead visitors away.
5. Conversion Optimization: Landing pages are optimized for conversions, employing strategies like A/B testing, persuasive copywriting, and user-friendly design.
Please turn to page 22
“Progress should mean that we are always changing the world to fit the vision, instead we are always chang- ing the vision.”
— C.J. Chesterton